About Us

I, Robert LaRosa, President and CEO of the Northshore Financial Group, started the company in October of 1987 and offered Life and Health insurance and Securities products. My goal was to analyze existing coverages and investments and then advise if they were on the path to achieving their financial goals for retirement and other dreams. I hired additional sales associates and trained them to do the same. We quickly discovered that adding mortgage and real estate to our conversation, and our product mix, was essential to accomplishing our client’s financial goals. These products dovetail perfectly with what we were already doing and eventually they took precedence in our company’s main… Read More

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